The Importance of Appearing Professional to Homeowners

If you are a homeowner, and someone you hired shows up at your house in a beat-up truck, speeding down the road, and dressed in attire covered in stains, you would immediately be skeptical of their service. Compare this experience to yours. What vehicle do you use when visiting customers? What are you wearing when they greet you at the front door? The last thing you want is for someone to doubt you or your services before you even get the chance to work. 

Not Appearing Professional

There is a difference between caring about your appearance when you’re deep into work on a roof and your appearance when you are in front of and speaking to a customer. How you present yourself to potential customers directly impacts how much you can charge for your services. If you pull up in a beat-up truck with a magnet sign on the door instead of a nice truck with a custom decal job, you’re far less likely to make a positive impression and secure the deal. The same goes for your attire. Wearing raggedy clothing that’s been through hard service may seem like you’re a hard worker, but that’s not the case. You’re more likely to make a great impression by wearing a fresh pair of jeans and a clean shirt.

The same goes for your entire team. Your crew needs to remain professional throughout every step of a homeowner’s project. Ensure you and your crew’s language is appropriate. Not only could that damage your reputation, but if neighbors hear swearing from the workers on a friend’s roof, that could also damage the homeowner’s reputation. The same goes for the discarding of materials. More people notice things than you realize, and if you are courteous and professional throughout the service, you’re way more likely to get referrals and repeat business. 

Looking Like a Professional

The vehicles that your team drives need to look professional and clean always. Not only that, but you need to clarify that when an employee is driving a company vehicle, all of their actions reflect the company. Therefore, speeding, disregarding traffic laws, or even acting up in public should never happen while driving those cars. 

Professional attire doesn’t mean a suit and tie. It doesn’t even mean a button-up shirt and slacks. Having your crew wear jeans and a company t-shirt is a great way to have the business look professional and uniform. 

​​When you’re on the job, your attitude reflects your business. That means you must treat your crew, customer, and job with the respect it deserves. Keeping a positive and supportive attitude throughout the project can help guarantee the referrals you need to find your next project.

Another area many roofers struggle with is paperwork. Everything from estimates to invoices should be organized, clear, and contain your company name and logo. Doing this shows that your business is professional, well-run, and knows what they are doing. You’ll be surprised how many little details like this impress your customers. A great way to get started with this is by outsourcing your supplements. 

How We Can Help

At Supplement Experts, we offer expert advice and assistance in insurance supplementation for residential and commercial roofing projects, window replacement, siding replacement, and any painting project. We’ll help impress your customers by getting claims back a week faster than businesses who supplement in-house. Leave the stressful back and forth with insurance claims to us! Visit supplementexperts.net/contact-us to get started today!

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